Ad Age VideoAuthor: Advertising Age
17 Nov 2018

Ad Age Video

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Advertising Age's daily "3 Minute Ad Age" and other original video reports provide an ongoing look at news events, issues, personalities and trends in the rapidly changing national and international advertising, marketing and media industries. Produced by Hoag Levins.

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    Chasing Mobile Audiences Beyond Phones

    NEW YORK (AdAge.com) -- Although they get all the press, phones aren't actually the only devices that make up our rapidly expanding world of mobile communications. Laptops and portable game consoles are also being widely used by on-the-go consumers. And companies like Yahoo and Google are paying close attention to that. Both sponsored expansive free wifi services for the holidays. Yahoo's blanketed Times Square, while Google's took to the airports and skies beyond.

  • Posted on 22 Dec 2009

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    Toxic Pixels and 'Tree Washing' Ad Tactics

    NEW YORK (AdAge.com) -- Are marketing and media giants ignoring the fact that their primary communications channels are based on environmentally "toxic" pixels? And are some of these companies engaging in "tree washing" or "gray washing" as well as "green washing?" These intriguing issues were at the center of this week's Sustainable Media Climate Symposium in Manhattan. Don Carli, director of the Institute for Sustainable Communication, enlightened many by quantifying how the carbon footprint of electric-powered digital media is nearly as large and environmentally onerous as that of the notorious paper-making industry.

  • Posted on 18 Dec 2009

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    Inside the One Club Split with Adversity

    NEW YORK (AdAge.com) -- Adversity, a program that educates minority students about opportunities in the advertising business, had what seemed like a tight partnership with The One Club. And, the group and its director, Julius Dunn, were well liked throughout Manhattan's advertising community. In fact, in October, JWT held a party for Adversity in the agency's New York headquarters office. But shortly after that, The One Club suddenly announced that it was ending its partnership with the group. In this nine-minute video interview, Mr. Dunn discusses that split.

  • Posted on 16 Dec 2009

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    Kraft Foods as Home Life Publishing Company

    NEW YORK (AdAge.com) -- Although still widely thought of as just a food marketing giant, Kraft Foods is ratcheting up its already-substantial activities as a serious magazine and web content publisher. Its innovative moves in this area are one of the reasons that VP for Global Media Services Mark Stewart was honored as an Ad Age Media Maven this year. In his remarks at Wednesday's ceremony, he underscored Kraft's determination to do even more of what it formerly depended on traditional magazine publishers to do.

  • Posted on 11 Dec 2009

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    Kodak CMO's Daunting Challenge and Entertaining Style

    NEW YORK (AdAge.com) -- While no chief marketing officer has an easy job these days, few face as challenging a task as Jeffrey Hayzlett. He's CMO at Kodak, a company that has suffered one of the century's most stunning implosions. With its product lines decimated by the digital revolution, the film and camera equipment marketer that employed 145,000 people in 1988 now has less than 20,000. Hayzlett's job is to market the crippled giant back to technological relevance. And he's as much a cheerleader as he is a formidable stage presence in that effort. This video is an excerpt of one of his latest performances.

  • Posted on 08 Dec 2009

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