B2B Lead RoundtableAuthor: Brian Carroll, MECLABS
25 May 2018

B2B Lead Roundtable

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Focuses on b2b marketing, lead generation, nurturing and complex sales

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    How sales hustle and automation can hurt customer experience

    To drive growth, the mandate for sales organizations is to make more calls, send more cold emails. Sales reps are hustling and using automated tools to move faster. But sales hustle and automation have a downside: they can hurt customer experience. Here’s what I mean: B2B companies are now hiring more people to do this. […]

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  • Posted on 18 Feb 2018

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    New research: Customer empathy and how to solve buying problems

    Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]

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  • Posted on 12 Feb 2018

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    Gartner Research: Boost your growth from existing customers

    CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive. In fact, the traditional approach is no longer working. According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” That’s […]

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  • Posted on 06 Feb 2018

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    10 Most Popular B2B Lead Generation Blog Posts of 2017

    Do you feel excited about your 2018 plan? I hope so. If not, you’re not alone. Why? Because dealing with change, staying motivated, and building momentum is hard. That’s why business plans often change February 1st (just like personal goals). To help, I’ve compiled a list of the Top 10 most useful (and favorite) posts on […]

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  • Posted on 25 Jan 2018

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    5 Reasons Why Your Buyer Persona’s Aren’t Good Enough

    How often do you spend weeks or even months putting blood, sweat, and tears into a new marketing campaign, only to have it fall flat? It’s a marketer’s worst nightmare. You swear you did everything right, but when it comes time for the results to pour in, they never show. The likely culprit? Bad buyer […]

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  • Posted on 23 Jan 2018

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