B2B Lead RoundtableAuthor: Brian Carroll
23 Jul 2021

B2B Lead Roundtable

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Focuses on b2b marketing, lead generation, nurturing and complex sales

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    Brand Activism and Modern Marketing

    Learn from Dr. Philip Kotler describe brand activism, the importance of focusing on a purpose as a company, and the problems encountered when companies do not use brand activism correctly.

  • Posted on 24 May 2021

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    Mean people suck in marketing and what to do about it with Michael Brenner

    We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.

  • Posted on 07 Nov 2019

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    How to stop the hustle and establish work-life boundaries

    Learn how to find personal and professional happiness and establish work-life boundaries in this interview with author Carlos Hidalgo

  • Posted on 20 Jun 2019

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    How to Get Sales and Marketing Operating as One Team with Heidi Melin, CMO of Workfront

    Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront.

  • Posted on 05 Jun 2019

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    Lead Nurturing: 5 Useful Tactics to Get More Opportunities

    Learn 5 lead nurturing tactics to convert more marketing qualified leads to sales accepted and get tips to nurture prospects to get more qualified leads.

  • Posted on 30 Apr 2019

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