B2B Lead RoundtableAuthor: Brian Carroll, MECLABS
23 Feb 2017

B2B Lead Roundtable

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Focuses on b2b marketing, lead generation, nurturing and complex sales

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    Empathetic Marketing: How To Connect With Your Customers

    Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content […]

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  • Posted on 24 Jan 2017

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    What Can B2B Marketers Gain from Growth Hacking?

    What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject […]

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  • Posted on 22 Dec 2016

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    B2B Content Marketing: Will Video Kill eBooks?

    “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West (@misslindawest), Director of Digital Marketing at Act-On Software, a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path.  “We’re ending our dependency on eBooks.” And […]

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  • Posted on 19 Dec 2016

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    10 Most Popular B2B Lead Generation Blog Posts of 2016

    The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. To help you prepare to have a great 2017, I’ve compiled a list of the top ten most popular and shared posts on the B2B Lead Generation Blog, chosen by readers just like you. You […]

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  • Posted on 12 Dec 2016

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    4 Ways You Can Humanize Marketing and Build Relationships

    We need to stop treating our customers like objects with our marketing and treat them like people. Be human first by recognizing their humanity. So how do you humanize marketing? Let me explain. I don’t know about you, but I’ve become weary of all the “personalized” emails that I’m receiving lately. It’s not that they’re all bad […]

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  • Posted on 01 Dec 2016

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