B2B Lead Roundtable

We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful.

The post Mean people suck in marketing and what to do about it appeared first on B2B Lead Blog.

Learn how to find personal and professional happiness and establish work-life boundaries in this interview with author Carlos Hidalgo

The post How to stop the hustle and establish work-life boundaries appeared first on B2B Lead Blog.

Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront.

The post How to Get Sales and Marketing Operating as One Team appeared first on B2B Lead Blog.

Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com

The post Bring more innovation to your demand generation now appeared first on B2B Lead Blog.

Learn how Conversational Marketing drives better demand generation and account based marketing results with real-time conversations not marketing campaigns.

The post How to Use Conversational Marketing to Get More Leads appeared first on B2B Lead Blog.