B2B Lead RoundtableAuthor: Brian Carroll, MECLABS
24 Nov 2017

B2B Lead Roundtable

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Focuses on b2b marketing, lead generation, nurturing and complex sales

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    Insights Into the World of Content Marketing

    Last week Content Marketing Institute and MarketingProfs released their annual B2B Content Marketing Study that dives into the practices and habits of B2B content marketers in North America.Content marketing is a key component for any customer experience strategy and while the overwhelming majority of B2B organizations are producing content, the study shows that successful execution may still be elusive.In looking at this year’s study there are some thoughts and musings I have listed below.

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  • Posted on 02 Oct 2017

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    Getting sales enablement right to increase results

    Sales enablement is intended to help raise performance, but a lot of efforts have backfired due to departmental silos. And now there’s growing gap between what salespeople need and what they’re getting to improve performance. For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do […]

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  • Posted on 26 Sep 2017

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    Why customer advocacy should be at the heart of your marketing

    Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re also your best source of leads). How? Because you’re helping to motivate happy customers to speak about you positively to others. And delighted customers […]

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  • Posted on 13 Sep 2017

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    How to Attract B2B Buyers with Amazing Content

    Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content.  Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]

    The post How to Attract B2B Buyers with Amazing Content appeared first on the B2B Lead Blog.


  • Posted on 29 Aug 2017

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    How customer-hero stories help you connect better

    Do you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. […]

    The post How customer-hero stories help you connect better appeared first on the B2B Lead Blog.


  • Posted on 01 Aug 2017

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