B2B Lead RoundtableAuthor: Brian Carroll, MECLABS
26 May 2017

B2B Lead Roundtable

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Focuses on b2b marketing, lead generation, nurturing and complex sales

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    How to Improve Lead Routing for More Sales

    Have you recently looked at your lead routing and assignment process? If not, you could be leaking revenue and marketing ROI. Case in point. LeadData’s new report, The State of Lead Management, based on a survey of 527 B2B sellers and marketers found an average 25.5 % of marketing-generated leads get assigned to the wrong […]

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  • Posted on 22 May 2017

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    Why purpose matters to marketing: growth, revenue, and profit

    Does your purpose currently impact your marketing, revenue growth, and profit? If not, it should. Here’s why: According to research, curated by Mack Fogelson, consider the following: 73% of people care about the company, not just the product when making a purchase. (BBMG) 50% of purchases are made because of word-of-mouth (Brains on Fire) 85% […]

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  • Posted on 09 May 2017

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    7 Tips to Boost Lead Nurturing Email Results Immediately

    People aren’t looking for a reason to read your lead nurturing email messages, they’re looking for a reason to delete them. Think about it. It’s important to keep this mind because marketers rely on email as the top lead nurturing tactic and according to Econsultancy, it’s the best digital channel for ROI. However, according to […]

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  • Posted on 27 Apr 2017

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    5 Ways to Transform Your Content From Adequate to Awesome

    We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, […]

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  • Posted on 04 Apr 2017

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    Lead Nurturing: 5 Useful Tactics to Get More Opportunities

    Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have […]

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  • Posted on 02 Mar 2017

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