Author: Brian CarrollB2B Lead Roundtable
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Focuses on b2b marketing, lead generation, nurturing and complex sales
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Mean people suck in marketing and what to do about it
We interviewed Michael Brenner about his new book Mean People Suck. Learn about empathy, about asking what’s in it for the customer, rethinking your org chart, and other changes you need to make to be more successful. -
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Posted on 07 Nov 2019
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How to stop the hustle and establish work-life boundaries with Carlos Hidalgo, Author of The UnAmerican Dream
Learn how to find personal and professional happiness and establish work-life boundaries in this interview with author Carlos Hidalgo -
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Posted on 20 Jun 2019
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How to Get Sales and Marketing Operating as One Team with Heidi Melin, CMO of Workfront
Learn how to go beyond alignment and get sales and marketing operating as one revenue team rapidly in this interview with Heidi Melin, CMO of Workfront. -
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Posted on 05 Jun 2019
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Bring more innovation to your demand generation now with Jeanne Hopkins, CMO Lola.com
Learn how to drive innovation and creative demand generation strategies to get better results with Jeanne Hopkins, CMO at Lola.com -
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Posted on 26 Mar 2019
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14 Why Conversational Marketing and New Book with Dave Gerhardt, VP of Marketing at Drift.com
Learn how Conversational Marketing drives better demand generation and account based marketing results with real-time conversations not marketing campaigns. -
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Posted on 30 Jan 2019
