B2B Lead RoundtableAuthor: Brian Carroll, MECLABS
19 Oct 2018

B2B Lead Roundtable

Download, listen or watch all podcasts

Focuses on b2b marketing, lead generation, nurturing and complex sales

  • Listen

    Putting Empathy in Account Based Marketing

    At its core, ABM is about building relationships but there is one crucial thing often missing. I was reminded of this while talking with a VP of Marketing who stopped their account based marketing campaigns to “go deep” in a few segments. The reason? They wanted to focus on building stronger connections with customers on […]

    The post Putting Empathy in Account Based Marketing appeared first on B2B Lead Blog.


  • Posted on 10 Oct 2018

    download
  • Listen

    4 Steps to do lead nurturing that helps more customers buy

    Find out about lead nurturing. Learn the 4 steps of walking through the buying journey with your customer to help them progress.

    The post 4 Steps to do lead nurturing that helps more customers buy appeared first on B2B Lead Blog.


  • Posted on 31 Jul 2018

    download
  • Listen

    How sales hustle and automation can hurt customer experience

    To drive growth, the mandate for sales organizations is to make more calls, send more cold emails. Sales reps are hustling and using automated tools to move faster. But sales hustle and automation have a downside: they can hurt customer experience. Here’s what I mean: B2B companies are now hiring more people to do this. […]

    The post How sales hustle and automation can hurt customer experience appeared first on B2B Lead Blog.


  • Posted on 18 Feb 2018

    download
  • Listen

    New research: Customer empathy and how to solve buying problems

    Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]

    The post New research: Customer empathy and how to solve buying problems appeared first on B2B Lead Blog.


  • Posted on 12 Feb 2018

    download
  • Listen

    Gartner Research: Boost your growth from existing customers

    CEOs and sales leaders have long wondered: how can we drive organic growth and increase sales from existing customers? But it’s elusive. In fact, the traditional approach is no longer working. According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” That’s […]

    The post Gartner Research: Boost your growth from existing customers appeared first on B2B Lead Blog.


  • Posted on 06 Feb 2018

    download

Follow Playlisto