B2B Lead RoundtableAuthor: Brian Carroll, MECLABS
27 Apr 2017

B2B Lead Roundtable

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Focuses on b2b marketing, lead generation, nurturing and complex sales

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    5 Ways to Transform Your Content From Adequate to Awesome

    We’re overloaded with the message that “Content Is King,” but teams are still struggling with where to even start. Some latch onto sales trends that only guide a short-term strategy, while others rely on new technologies to do the work for them. We’re constantly inundated with endless choices as to the way we create, pitch, […]

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  • Posted on 04 Apr 2017

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    Lead Nurturing: 5 Useful Tactics to Get More Opportunities

    Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Here’s the thing: Our customer’s don’t see our funnels. They only have […]

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  • Posted on 02 Mar 2017

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    Empathetic Marketing: How To Connect With Your Customers

    Have you made empathetic marketing part of your strategy in 2017? If not, you should. Let me explain. I interviewed Michael Brenner (@BrennerMichael) the CEO of MarketingInsiderGroup.com. Michael has received recognition across the Internet for his knowledge and role in shaping content marketing as we know it today. He’s a sought-after keynote speaker and co-author of The Content […]

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  • Posted on 24 Jan 2017

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    What Can B2B Marketers Gain from Growth Hacking?

    What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this question, I interviewed Neil Patel (@neilpatel), co-founder of Crazy Egg, Hello Bar, and KISSmetrics. He also helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. As marketers, we can reject […]

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  • Posted on 22 Dec 2016

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    B2B Content Marketing: Will Video Kill eBooks?

    “With the rise of content marketing, a lot of businesses get stuck in the eBook rut,” saysLinda West (@misslindawest), Director of Digital Marketing at Act-On Software, a rapidly growing company that makes a marketing automation Software as a Service (SaaS). Linda and her team are taking a different path.  “We’re ending our dependency on eBooks.” And […]

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  • Posted on 19 Dec 2016

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