B2B Lead RoundtableAuthor: Brian Carroll
24 Mar 2019

B2B Lead Roundtable

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Focuses on b2b marketing, lead generation, nurturing and complex sales

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    14 Why Conversational Marketing and New Book with Dave Gerhardt, VP of Marketing at Drift

    Traditional sales and marketing methods have failed to keep pace with the way modern B2B buyers purchase goods and services. Meetings, phone calls, and email are still important B2B channels but how can you have immediate conversations? Conversational Marketing is about having direct one-to-one conversations to connect with customers and offer help. By using targeted […]

  • Posted on 30 Jan 2019

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    13 How to improve your account based marketing results an interview with Jon Miller, CEO of Engagio

    B2B lead generation has had to reinvent itself over the last decade. Sales have always used an account-based approach. Now marketing is getting on board by with account-based marketing. But it’s not an easy road. Here’s why: In the B2B, you’re never selling to an individual. He or she is almost always part of a buying […]

  • Posted on 09 Jan 2019

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    12 Growing B2B Sales with Trust and Empathy interview with Steve Woods, Founder & CTO at Nudge

    We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How can we connect better and […]

  • Posted on 13 Nov 2018

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    11 Transform Your Customer Journey and Accelerate Growth with Kia Puhm

    Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A CX Consulting to talk about customer success. […]

  • Posted on 30 Oct 2018

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    10 New Research: Customer Empathy and How to Solve Buying Problems with Brent Adamson Part 2

    Are you applying empathy as part of your sales and marketing approach? Why? Because according to Brent Adamson, “empathy” is the one word that matters most to sales [and marketing] success. It’s tough to buy. B2B customers are overwhelmed with too much information, too many choices, trying to getting their colleagues to agree, not to […]

  • Posted on 12 Feb 2018

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