B2B Lead RoundtableAuthor: Brian Carroll, MECLABS
26 Sep 2017

B2B Lead Roundtable

Download, listen or watch all podcasts

Focuses on b2b marketing, lead generation, nurturing and complex sales

  • Listen

    Why customer advocacy should be at the heart of your marketing

    Are you connecting with and empowering your customer advocates? If not, you should. Here’s why. Customer advocacy marketing programs help you increase revenue by improving customer acquisition and retention (and they’re your bes source of leads). How? Because you’re helping to encourage and motivate happy customers to speak about you positively to others. And delighted customers […]

    The post Why customer advocacy should be at the heart of your marketing appeared first on the B2B Lead Blog.


  • Posted on 13 Sep 2017

    download
  • Listen

    How to Attract B2B Buyers with Amazing Content

    Content marketing is booming. According to the 2017 B2B Content Marketing Trends, 39% of companies are increasing investment in content marketing. And yet most companies are not creating effective content.  Want proof? Two of the leaders in B2B funnel benchmarking, SiriusDecisions and Forrester, will tell you that inquiry-to-closed-won conversion ratios are often below two percent […]

    The post How to Attract B2B Buyers with Amazing Content appeared first on the B2B Lead Blog.


  • Posted on 29 Aug 2017

    download
  • Listen

    How customer-hero stories help you connect better

    customer-hero stories

    Do you focus on capturing product stories or customer-hero stories? The answer can make a huge difference in your sales and marketing results. Let me explain. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index. […]

    The post How customer-hero stories help you connect better appeared first on the B2B Lead Blog.


  • Posted on 01 Aug 2017

    download
  • Listen

    Stuck on words: how can marketing connect with customers better?

    customer connection

    How can marketers better connect with people we hope will become our customers? Over the past year, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been bigger. For example, […]

    The post Stuck on words: how can marketing connect with customers better? appeared first on the B2B Lead Blog.


  • Posted on 25 Jul 2017

    download
  • Listen

    How to do lead management that improves conversion

    Have you looked at your lead management approach from the perspective of customer experience? If not, you may want to start now. Here’s why: The average conversion rate of marketing qualified leads to customers is low. You may be wondering: how low? According to Forrester, top performers convert 1.54% of marketing qualified leads to revenue. […]

    The post How to do lead management that improves conversion appeared first on the B2B Lead Blog.


  • Posted on 06 Jul 2017

    download

Follow Playlisto