CEO EXCHANGE - MP3 Podcast | PBSAuthor: Jeff Greenfield
18 Nov 2018

CEO EXCHANGE - MP3 Podcast | PBS

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It's not just a business program. It's not just an interview program. It's not like any other program on television. It's business with personality.

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    Featuring the CEOs of The RLJ Companies, Inc. and Marriott International, Inc.

    On this episode of CEO EXCHANGE, taped at the Robert H. Smith School of Business at the University of Maryland, we'll chat with two legendary entrepreneurs who have made their dreams come true. There are many great ideas, but very few turn into multibillion dollar companies. Each guest on this program had a strong vision...plus the willpower and strategy to execute it. Robert L. Johnson, one of the leading entrepreneurs of his time, created Black Entertainment Television; became the first African-American majority owner of a major professional sports team; and founded his own firm to invest in hotels, real estate, banks, and media. Bill Marriott took over the small hotel and food business started by his parents and turned it into the highest grossing hospitality chain in the world. Two executives who have always thought outside the box...now coming into the box in your living room.

  • Posted on 14 Jun 2006

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    Featuring the CEOs of Royal Philips Electronics N.V. and the Schering-Plough Corporation

    On this episode of CEO EXCHANGE, taped at the Rutgers Business School in Newark, NJ, we'll examine whether the health care industry is in good shape with two CEOs who should know its condition. Advances in technology and medicine have extended lives and improved the odds for patients suffering from serious illnesses. But at what price? Who can afford the runaway costs of these medical miracles? Gerard Kleisterlee heads the huge Dutch conglomerate Royal Philips Electronics, best known for its TV sets and light bulbs, even though Medical Systems is its fastest growing division. Fred Hassan is CEO of Schering-Plough, one of the leading manufacturers of prescription and over-the-counter drugs. Two CEOs who will frankly discuss how much the health care system is ailing...and how it can be cured along with the patients that both companies serve.

  • Posted on 07 Jun 2006

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    Featuring the CEOs of NBC Universal, Inc. and Universal Music Group

    On this episode of CEO EXCHANGE, taped at Lynch Auditorium in New York in conjunction with Fordham Graduate Business, we set the stage for a peek at the dazzling world of entertainment. Get a front-row seat as two industry legends showcase the opportunities and the challenges produced by all the new ways we have of watching television and movies...and listening to music. Bob Wright has played the leading role at NBC for the past 20 years and has recently added Universal Studios to his repertoire. Doug Morris has spent 40 years in the music business on his way to becoming a big hit at Universal Music Group, the world's largest recording company, with artists ranging from U2 and Sheryl Crow to LL Cool J and Kanye West. An entertaining performance by two CEOs...worth hearing and watching on a state-of-the-art device near you.

  • Posted on 31 May 2006

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    Featuring the CEOs of Bank of America Corporation and the CVS Corporation

    On this episode of CEO EXCHANGE, taped at the Howard University School of Business in Washington, DC, we'll get an insider's look at the changing face of Main Street USA. No matter how small, every town, every community, has a bank and a corner drug store. But these days, the local bank and drugstore are owned by huge companies that do a lot more than take deposits and dispense medicine. Ken Lewis has counted on an aggressive acquisition strategy for Bank of America, which has vaulted ahead of its competitors with the most extensive branch network in the United States. Tom Ryan also found acquisitions held the right formula to make CVS the nation's leader in filling prescriptions. Two CEOs running modern companies that could be on everyone's corner before too long.

  • Posted on 24 May 2006

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    Featuring the CEOs of Motorola Inc. and The Allstate Corporation

    On this episode of CEO EXCHANGE, taped at the Kellogg School of Management at Northwestern University, we'll meet two CEOs who have navigated their well-established companies boldly into the future. Ed Zander found his calling when he transformed Motorola from a troubled electronics firm into the hottest mobile phone maker around. Allstate's Ed Liddy insured the well-being of his company by revamping an antiquated agent system while using new technology to boost efficiency. Two CEOs who made sure their venerable brands will be around for years to come.

  • Posted on 17 May 2006

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