Cold Call by Harvard Business SchoolAuthor: Harvard Business School
14 Aug 2018

Cold Call by Harvard Business School

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Cold Call distills Harvard Business School’s legendary case studies into podcast form. Hosted by Brian Kenny, the podcast airs every two weeks and features Harvard Business School faculty discussing cases they’ve written and the lessons they impart.

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    Two Million Fake Accounts: Sales Misconduct at Wells Fargo

    Coming out of the financial crisis, Wells Fargo was one of the world’s largest and most successful banks, viewed as a role model in how to manage in times of crisis. The news of its sales misconduct – opening more than 2 million fake accounts – in 2016 rocked consumer confidence and inundated the news. Professor Suraj Srinivasan discusses how sales culture, leadership, board oversight, and risk management all played a role.


  • Posted on 07 Aug 2018

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    The Transformation of Microsoft

    In early 2015, Amy Hood, CFO of Microsoft, and the rest of the senior leadership team faced a set of fundamental choices. The firm had opportunities to serve customers in ways that would be associated with higher growth but lower margin. Professor Fritz Foley discusses how leaders faced these difficult decisions, and worked to get investors and employees on board.


  • Posted on 10 Jul 2018

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    LA Philharmonic Shows the American Symphony Orchestra Isn’t Dead Yet

    The Los Angeles Philharmonic Orchestra faced real challenges, as all U.S. orchestras did: an aging subscriber base, disinterest from younger audiences, and development of a pipeline of donors for the future. Professor Rohit Deshpande discusses how protagonist Deborah Borda positioned the orchestra for continued success, building on healthy financials, a celebrity music director (Gustavo Dudamel), the beautiful Walt Disney Concert Hall, and the development of a youth orchestra.


  • Posted on 27 Jun 2018

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    How Chase Sapphire Made Credit Cool for Millennials

    The Chase Sapphire Reserve credit card was one of the hottest product launches in 2016 enthusiastically received by millennial consumers, a group that had previously eluded JPMorgan Chase and its competitors. Shelle Santana discusses how protagonists Pam Codispoti and Eileen Serra shifted their focus to retaining customers attracted by the one-time signup bonus of 100,000 reward points and on acquiring new customers now that the bonus had been reduced.


  • Posted on 13 Jun 2018

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    Careem: Riding the First Unicorn in the Middle East

    Ride-hailing service Careem, the “Uber of the Middle East,” experienced expansion so dramatic that it monitored its growth target every 15 minutes. Was this a fabled startup unicorn? But doubling the size of the company every six months took its toll. Professor Shikhar Ghosh discusses how the founders approached a number of critical organizational and cultural issues to keep its 4 million customers satisfied.


  • Posted on 29 May 2018

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