Design Critique: Products for PeopleAuthor: Timothy Keirnan
19 Aug 2018

Design Critique: Products for People

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Encouraging usable designs for a better customer experience.

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    DC129 Critique: Milwaukee Vertical Toolbox

    Mike Velasco joins Tim Keirnan for a critique of the Milwaukee 13" Jobsite Work Box. This tool box is oriented vertically in contrast with conventional tool box designs, which provides both advantages and disadvantages. While Mike enjoys the design and uses his tool box regularly, Tim has not been as impressed despite the numerous positives of the product's design and construction. This is why we do the show! Good designs of even "simple" products like a tool box cannot always please every user; people are so different.

    As usual, we structure our critique around the following points:
    * Encounter
    * Decision
    * Purchase
    * Initial Impression (out of the box)
    * Longitudinal review

    You can find the tool box at Milwaukee's site here:

    Note that product photography usually involves very bright lighting, and in this case Tim was not expecting the interior to be as dark as  the product photos appeared. The photo on the Design Critique blog page is not using a flash for a more accurate representation of what a user sees when looking into the box for tools along the bottom.

  • Posted on 10 Jun 2018

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    DC128 Interview: Gene Duarte, Industrial Designer at Mychanic

    Industrial designer Gene Duarte joins Tim Keirnan for a discussion about the Pod Light and the Blade Multi Light, two of Gene's designs for Mychanic. As Head of Product Development, Gene tells the story behind the designs of these two creative and usable reinterpretations of the shop light. Tim has used them successfully for ten months and explains why they serve his needs in the garage and the house so well. Well done, Mychanic

    You can find Gene's Pod Light and Blade MultiLight at

    In the photo above, the magnetic base of the Pod Light is shown with the paint-safe sticker showing. Also, note the packaging of the Pod Light with the included batteries clearly obvious.

  • Posted on 25 Apr 2018

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    Update: Molly Fuller Design's Indiegogo Campaign

    Molly Fuller from episode 127 returns to tell us about her Indiegogo campaign to fund development of more stylish and affordable compression clothing for teens with autism and sensory disorders. Check it out at


  • Posted on 11 Apr 2018

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    DC127 Interview: Molly Fuller on Medical Fashion Design

    Molly Fuller joins Tim Keirnan to discuss creating stylish clothing for teens with autism spectrum disorder or other sensory needs. Her clothing designs use compression as a form of deep pressure for comfort and relaxation.
    Medical clothing does not have to look “medical” and she tells us about her interest in fashion design in school, and her tying it together with her career in medical service design, including working at the famous Mayo Clinic.

    You can learn more about Molly and her products at

    Molly is "on tour" this March and April! You can see her at the following events:
    March 25th - 30th: National Alliance for Caregiving, San Francisco, CA
    April 10th: Design of Medical Devices Conference, UM Minneapolis
    April 14th: Fraser Walk for Autism, Mall of America, Minneapolis
    April 21st: Pickin for Autism, Amsterdam Bar, St. Paul

  • Posted on 21 Mar 2018

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    DC126 Critique: Toro and Craftsman Snowblowers

    Let it snow! This episode finds Tim and guest cohost Mike Velasco talking about the customer experience of snowblowers. Or snowthrowers. Tim relates his newbie snowblower customer experience with the Toro SnowMaster 724 QXE while Mike relates his long history with snowblowers in general and his Craftsman 881730.

    In a world where the word "innovation" is all too often misused by advertisers and Silicon Valley snake oil salespeople, the Toro is truly innovative. The light weight, the joystick for controlling the chute, the new design for moving the snow, the nimble handling, and the accelerator in its handle are unlike anything Tim found in other brands and models. Its speed is also impressive.

    As mentioned in the outro, the website is a terrific resource for learning about snowblowers, and also had a good review of the Toro.

  • Posted on 28 Feb 2018


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