Duct Tape MarketingAuthor: John Jantsch
01 Mar 2017

Duct Tape Marketing

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Small business marketing insights from best selling author John Jantsch and business leaders around the globe.

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    The Relationship Between Branding and Emotion

    The Relationship Between Branding and Emotion written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with Javier Sanchez Lamelas I think most small businesses have trouble relating to some of the best practices of very large organizations. Things like branding and storytelling seem like vague concepts rather than concrete tactics. My guest for this week’s episode of the Duct Tape Marketing Podcast is Javier Sanchez Lamelas. He is […]


  • Posted on 01 Mar 2017

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    Why You Should Put Profit First

    Why You Should Put Profit First written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with Mike Michalowicz Profit? What the heck is that? I’m just working for a salary. Unfortunately, that’s the problem with many businesses. When profit isn’t the goal there generally isn’t any profit and like so many things all that comes in used up. My guest for this week’s episode of the Duct Tape […]


  • Posted on 22 Feb 2017

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    How to Network Effectively

    How to Network Effectively written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with Dave Delaney Networking has always been a powerful way to generate leads. In the same breath, it’s often seen as something to dread on both the hunting and being hunted fronts. People are very good at networking don’t even seem like they are doing it, they’re simply always connecting people and that’s the […]


  • Posted on 15 Feb 2017

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    Making Data Sexy

    Making Data Sexy written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with Annie Cushing Okay, I’ll be the first to admit that the headline for this post is kind of silly. But let’s face it, data, analytics, metrics and the like are just not some people’s cup of tea. (Yes, another cliche.) The problem with this fear or lack of interest in all things […]


  • Posted on 08 Feb 2017

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    Speaking, Storytelling, and Making Sense of the World

    Speaking, Storytelling, and Making Sense of the World written by John Jantsch read more at Duct Tape Marketing

    Marketing Podcast with Tamsen Webster Storytelling is how humans as a species rose to the top of the food chain. Our ability to make up stories and get large groups of people behind ideas – real or imagined – is what it means to be human. I know, kind of deep, but that to me […]


  • Posted on 01 Feb 2017

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