The FIR Podcast Network Everything FeedAuthor: The FIR Podcast Network Everything Feed
26 Feb 2017

The FIR Podcast Network Everything Feed

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    For Immediate Release Interview: Aliza Sherman on Marketing in the Burgeoning Cannabis Industry

    The burgeoning cannabis industry is attracting a flood of entrepreneurs in the states where it is legal. Aliza Sherman, a pioneer digital marketer, is among them. Aliza -- who founded Cybergrrl, the first woman-owned Internet company, in 1995 -- has launched a new marketing agency, Spark The Creative, which provides marketing services specifically for the cannabis industry. Concurrently, she has created Her Canna Life, an online publication focusing on women in the industry. In this FIR Interview, Shel Holtz talks with Aliza from her home in Alaska about the preparations she undertook before opening the doors of her new agency, why she's keeping it separate from her existing enterprise, some of the challenges in working in an industry that, while legal in some states still violates federal law, and what it's like working with businesses that have never considered marketing before.
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    The post FIR Interview: Aliza Sherman on Marketing in the Burgeoning Cannabis Industry appeared first on FIR Podcast Network.


  • Posted on 23 Feb 2017

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    Inside PR 467: No time for sleep

    On this week’s Inside PR, Martin Waxman and Joseph Thornley talk about: Note to Self’s Privacy Paradox series We recommend that you click over to Privacy Paradox, a project of WNYC’s excellent Note to Selfpodcast. Register to participate and each day for five days you will receive and email with links to a special podcast episode, personal challenges... Continue Reading →

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  • Posted on 22 Feb 2017

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    DIGITAL INDIA #090 : HOW BRANDS WOOED INDIA India – 5 LESSONS FROM THE BEST

    For this week’s episode, We thought why not pick stories of some of the most loved brands in India – talk about how products or services were positioned, what consumer insight was considered while positioning offer, and also the outcome of the branding strategy. We had so much fun in the research and sure you’ll have fun listening to these stories as well.

    The 90th episode of Digital India Podcast on FIR Podcast Network is brought to you by staff and students of  Web Marketing Academy
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    The post DIGITAL INDIA #090 : HOW BRANDS WOOED INDIA India – 5 LESSONS FROM THE BEST appeared first on FIR Podcast Network.


  • Posted on 21 Feb 2017

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    FIR #75: The Quality of Your Intent

    Doug Haslam and Augie Ray join host Shel Holtz to discuss a decline in the effectiveness of loyalty/reward programs, challenges to influencer marketing in the wake of Disney and Google ending their relationship with PewDiePie after he posted videos containing anti-semitic content, whether Volkswagen's prospects would have suffered if its crisis had been characterized a public health issue rather than an environmental issue, new examples of fake content of all kinds, and the gap between the need to put employees first -- as voiced by Richard Edelman during the World Economic Forum -- and how engaged employees feel in their organizations. Dan York reports on social media passwords.
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  • Posted on 20 Feb 2017

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    Episode #15: How employees can lead change from inside your organization

    In our 15th podcast, we were delighted to welcome Victoria Lewis-Stephens and Alys O’Neill of Instinctif Partners, an international business communications consultancy that specializes in reputation, influence and engagement.  The topic: How to lead change from inside the organization by identifying your employee influencers.
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    The post Episode #15: How employees can lead change from inside your organization appeared first on FIR Podcast Network.


  • Posted on 19 Feb 2017

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