The Insurance Marketing and Advertising PodcastAuthor: news@ambest.com
14 Nov 2018

The Insurance Marketing and Advertising Podcast

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The Insurance Marketing and Advertising Podcast is produced in conjunction with the Insurance Marketing and Advertising Summit, set for Nov. 3, 2006 in New York City. The conference is a joint production of the Insurance Media Association and the A.M. Best Company. It focuses on best practices and current strategies for agents, brokers, carriers, reinsurers and other insurance-related organizations. Details are available at http://www.insurancemedia.net

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    IBM's Kesterson-Townes: Today's Insurance Customers Really Are Different

    IBM's Lynn Kesterson-Townes says the nature and activity of today's insurance prospects and customers are changing rapidly, leaving some insurers with less-effective approaches to marketing and communicating.

  • Posted on 03 Sep 2014

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    LeConte Moore: There's No Business Like Show Business Insurance

    Insurers serving the entertainment industry find their efforts work best when they adopt many of the same tactics as their audience: informative presentations and high-impact materials backed by an energetic approach. Broker LeConte ("Count") Moore is managing director of DeWitt Stern's entertainment and media division. Moore is a featured speaker at this year's Insurance Marketing and Advertising Summit, set for Thurs., Oct. 30 in Jersey City, N.J.

  • Posted on 27 Aug 2014

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    WRIN.tv's Greene on Video in Insurance Marketing

    John Greene shares WRIN.tv’s growth and experience in video production and underscores the central role video is playing in the insurance marketing tool kit.

  • Posted on 08 Nov 2013

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    Jeff Hughes and Andy Meng on How Insurance Marketers are Leveraging Big Data

    Jeff Hughes of Assurant Solutions and Andy Meng of Merkle discuss how insurers are finding new ways to meld in-house, third-party and social information to better identify prospective customers and shape their marketing messages.

  • Posted on 30 Oct 2013

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    Sun Life's Ed Milano Discusses Company's Multi-Prong Marketing Approach to Brokers and Consumers

    The vice president of marketing for Sun Life Financial U.S. Ed Milano talks about the many ways the company reaches out to brokers and consumers including a partnership with the National Basketball Association.

  • Posted on 09 Oct 2013

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